What mistakes should I avoid with text links?

When you are dealing with text links, you should avoid some common mistakes. There are so many webmasters that they are showing like their PR is very good and requesting to you to put their link to your website.
Beware of “Fake Rank” - Watch out for “fake rank.” Fake rank is a way some web sites cheat to boost their Google PageRank numbers so they can sell you overpriced text links. This technique involves using a “301 redirect” of their web site Yahoo, which gives them a short-lived Google PageRank score of PR 9. It a PR 9 web site looks “too good to be true,” it probably is. Check their backlinks to see if it’s a legitimate PR score. If they only have a few backlinks, spend your money your money elsewhere.
Avoid “Bad Neighborhoods” - And be really careful who you link to, and DO NOT submit your web site to “Free For All” Link Pages or “Link Farms.” This will hurt your search engine rankings in the long run.
About Link Weight
An established site that has already obtained a fair amount of link popularity is generally a more valuable location to park your link. The Google Page Rank is a general assessment of the link popularity of any given page. If a page has PR5 it is considered to have above average link popularity. For each 1 point increase in PR the link popularity is increased by about 7-10 times. So a PR6 link should theoretically be as valuable as 7-10 PR5 links but there is more to the story.
The weight of a page is distributed evenly to each link within the page. Lets say we have two PR5 pages. One page has a total of 10 links, the other has only one link. In this case it is about 10 times as valuable ,weight wise, to park your link on the page with only 1 link. It should also be noted that a PR6 page with 10 links is roughly equal to a PR5 page with only 1 link.
Many webmasters only take into account the link weight when purchasing a text link. Link weight in itself is not worth much. Link weight when combined with link relevance is another story entirely.

 

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