Link popularity is where other sites have links to your site. It is essential to driving traffic to your site. Link popularity works on the assumption that if other sites have links to your pages, then it must be that they consider your site to be important and that you provide information that people want to read. A search engine will give your site a high ranking if it thinks that its users will want to read the content on your site.
The more popular the site that links to you, the higher the ranking you achieve with the search engines. If a site has a lot of traffic and links to you, this would be considered to be a quality site. The search engines perceive that both their site and your site must be popular. This is better than having a high number of low-traffic sites with links to your site. Thus, the quality of the links is more important than the quantity of links to your site. The ideal scene is to have a high quantity of quality sites linking to your site.
Importance of Link Popularity
If you’re not linked online to your target audience, they will never know you are there and will never find you. If you have no traffic, you will have no sales.
Additionally, over a dozen top search engines and directories today use link popularity to determine your positioning. In other words, if there are no targeted links to your site, your search engine rankings will suffer dramatically. This will be the case even though you may have the right keywords and your pages are optimized for the search engines.
How should I go about Building Links?
There are several ways you can go about it. If you decide to do it yourself, look for websites that are related to you and your specific industry. Then contact the webmaster expressing your desire to exchange links and how it would be mutually beneficial. Look for sites that are quality sites that will give your visitors content.
You can also hire a professional service that will build your links, monitor the exchange program for you and guarantee a specific number of links. This could save you a tremendous amount of time and will ensure that it is done correctly.
Building links can be an arduous process, but when done correctly provides a strong and lasting foundation for the success of your site. Link popularity can be one of the most valuable techniques you will ever use. Do not underestimate its power in driving an enormous amount of traffic to your site. It is essential to your marketing success!
