Don't exchange links with sites that you would not want your visitors to see. This type of link can make your site look indiscriminate while defeating the entire purpose of link popularity.

More links, more relevant links, and “high PR” links, these are the best strategies to achieve a good page rank by any search engine. In fact, linking accounting for 95% of the battle of ranking high in the search engines. If you don’t buy links, you’ll never rank!

Ever since Google entered the search engine market, all of the top Search Engines have started using in-bound links (backlinks) as the primary way they rank web sites. This is known as your web site’s “Link Popularity” or in Google’s case it’s called “PageRank™”

The search engines vary in how they show your backlinks. Google has limitations on what links show up in their backlinks; generally you will not see all of your backlinks in the Google listing. Yahoo! generally shows most of your backlinks, it picks up most pages that link to you.