The List Of Don'ts
Don't exchange links with sites that you would not want your visitors to see. This type of link can make your site look indiscriminate while defeating the entire purpose of link popularity. Also, do not ever exchange links with sites that contain nothing but a huge collection of links (AKA "link farms"). Search engines have been known to aggressively penalize sites that trade links with such sites. In addition, do not harass people who do not answer your emails. Remember that you are contacting someone, out of the blue, who probably has too much to do already.
If they haven't responded within a month of your second email, don't expect a reply (or a link). Finally, do not expect overnight results. Link building takes a great deal of time and labor, and there is no real shortcut- a primary reason why search engines place importance on it. If your site is terrible, you aren't going to convince many others to link to you, no matter how sweetly you ask.
Here you can get the latest articles on "Link Popularity".
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The List Of Don'ts
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