Reciprocal Links

How Reciprocal links will help me and in which ways?

Although the One way linking is more powerful than reciprocal linking, but we can use the reciprocal linking in such a way that it will help us a lot. Here are some ways which may be very useful, if you’ll consider in the following manner.

Other Web sites send you visitors because they link to you. If you have just 500 links pointing to your site and each site sends you in average only 3 visitors per day, then you'll get 1,500 targeted visitors per day. We'll show you how to get many more link partners so that you'll get even more targeted traffic to your site.

Search engines like Google and AltaVista use "link popularity" to rank Web sites. If your site has a high link popularity, then you'll have high rankings on the search engines. To improve your link popularity (and to improve your search engine ranking), you must have reciprocal links. We'll show you how to get them.

Exchanging reciprocal links with other sites will build a great link directory. Your visitors will bookmark your site and visit your site again and again because you can offer them a valuable resource: your link directory. Later in this book, we'll show you how to build such a link directory automatically in the design of your Web site.