Quality Links

How does a business go about obtaining quality links?

It's only hard to get links if you don't know why you need them. Writing to a Webmaster with a form mail that says "I've added your link, will you add mine" is crap. If someone wanted to partner with your business and sent you a template e-mail, would you take them seriously? You've got to give that other business a reason to link to you. It's a business proposition, not a link exchange. Both sides must benefit from the partnership. If you don't know what your site has to offer another site or why your link is valuable, it's time for early retirement! The best way to earn those links is through quality content. When a site links to you, they are staking their reputation on you. That's something to think about when you consider linking to a free-for-all site or a link farm.

Linking creates virtual communities. Links from the business community you exist in are going to have more influence than unrelated links. a link from page A to page B is a recommendation by the author of page A. If page A and page B are linked, they might be somehow related. A network of links in from pages in the community that are truly related is going to build a stronger reputation for that page than a bunch of unrelated links.