Optimize Your Linking Campaign

To get incoming links to your site, you must write to webmasters and ask for reciprocal links. However, after writing hundreds of those link request messages, you start to notice that you've never received a positive response.

Successful Linking Campaigns Strategies

Why this is so and what can you do to optimize your linking campaign? Just take a look at successful linking campaigns. They all have several strategies in common:

1. Before asking someone to place a link to your web site, link to that person first. If you give potential link partners something in advance, they're much more likely to link back.

2. Tell potential link partners in your link request messages where they can find the reciprocal link to their site.

3. Your link directory pages should be easy to find on your site. Don't bury reciprocal links deep in your site but give them a prominent listing. If people cannot find your link directory when they surf your web site, a link in your link directory won't mean much to potential link partners so they won't link back to you. Contrary to popular belief, you won't lose visitors by a good link directory. If your link directory is worthwhile to visitors, they'll come back to your site. If you're still not convinced, you can also open the links to your link partners in an extra window so that your site remains opened.

4. Make sure that your link pages look good. It's very important that your link directory pages have a nice design and appeal to the eye of your visitor. If your link partners see a link to their web site on an attractive web page, they'll give that link a higher value than a link from a generic page.
 
5. Offer your link partners an incentive to link back to you. For example, you could move web sites that link back to you to the top of your link pages and mark them with a special "Recommended!" picture.

6. Be polite and personal in your link request email messages. If there's a single important factor to the success of your link request messages, then this is it. Don't make your email messages look like spam, it's crucial that your link request message contains personal words about the site of your link partner. Add 2-3 sentences about unique things of the potential link partner's web site. Then they'll be sure that you've actually visited their site. This is the reason why mass email messages don't work when requesting link request messages.

7. Include full contact information and a phone number in your link request messages. It adds a personal touch to your emails and it lets webmasters easily contact you to discuss the link partnership.

How can I Build a Linking Campaign?

There is another way to popular your links i.e. building a linking campaign. From this you can gather a lot of traffic towards your website. It has proven by our SEO experts that links are the backbone of every website and you can’t refuse it.

Developing a linking campaign is quite possible the most crafty part of search engine optimization. Google is primarily driven by text link analysis. All other major search engines use link data in their algorithms.

In a sense this form of web organization is a very democratic process and by linking to another site, you are casting a vote for that site. The value of each outgoing link is a function of current pages link popularity / total number of outgoing links. If a powerful page links to you it helps your rank out considerably. This is why listing on a related web site as one of a few links is more important than listing deep within some large dynamically driven script. Renting links can be an extremely effective form of advertising. Most people new to the web should not heavily engage in link rentals until have a broad base of links from a wide range of IP addresses.

While Page Rank is important, it is only one factor of link reputation. The location of the inbound links as well as the words in the link is far more important in establishing authority in the eyes of search engines. You may be able to receive links from the same people who link to your best competitors. Search for the terms you want to list high in. If you are not sure what terms you want to list under view our keywords page.